Brief
In July 2020, the University Communications and Marketing was handed the keys to a brand platform designed in partnership with our friends at Truth & Consequences. This work will inform how we present the unique value proposition and a storied history of the OHIO experience. In addition to a new graphic approach, a brand voice was given a framework these two pieces gave us - Forever OHIO. As an Art Director, I can stretch and mold this framework while establishing visual consistency. I’m incredibly honored to work with some talented folks on the design team. Here’s a look at how we arrived at where we are.
Brand Platform
Ohio University doesn’t simply deliver a degree. It offers an experience that becomes a part of who you are and what you’ll be, forever. Your OHIO experiences will teach you everything you truly need to know – how to learn and lead, how to forge a fulfilling career path that can withstand unexpected turns, how to make an impact on people and communities, and much, much more. This direction showcases the enduring power of the shared OHIO experience and how it will resonate for life.
Elements
Brand Spectrum
Executions
