Catalyst at the Arena

August 24, 2024 | Chesapeake Employees Insurance Arena | Baltimore, Maryland

Creative Brief

Event Overview
Catalyst at the Arena was Union Church’s flagship event, bringing together over 5,000 attendees for a transformative music experience. Hosted at the Chesapeake Insurance Arena, this event was designed to ignite spiritual growth, foster community, and inspire attendees to take bold steps in their faith journey.

Objective
#1 To create a compelling and cohesive event branding and promotional campaign that captures Catalyst's excitement, energy, and transformative power at the Arena. The campaign should build anticipation, drive attendance, and communicate the event’s purpose: to empower individuals to step into their next level of faith and leadership.

#2 The production should seamlessly integrate dynamic stage design, powerful lighting, and state-of-the-art audio-visual elements to enhance worship and speaker presentations. The goal is to engage the large audience, foster a sense of community, and support the event’s purpose of inspiring bold steps of faith and personal transformation. Every aspect of the production should contribute to a cohesive, awe-inspiring atmosphere that leaves a lasting impression on attendees.

Target Audience